Evaluation: 5. How did we attract/address our audience?

One of the main ways our intended audiences found out about the film was through word of mouth. Another way how are film was advertised to the target audience was through social networks such as:

• Facebook
• Blackberry messenger
• Twitter

As the target audience was intended to be people both male and female varying from the age of about 16 to people around the age of 40. The audience research was vital in finding out what the people would want too see if they were to watch a thriller and what would attract them to it. The audience research that was gathered through questionnaires was put into pie charts so that it was easier to use when deciding how to make our opening sequence.


The feedback we gathered from the audience which was on Facebook, blackberry messenger and twitter was from people of all ages both male and female which makes are feedback results more generalisable to a wider population. Although most of the feedback was positive there was some constructive criticism which we have taken in and will bare in mind when making future productions.